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The Team


Fred Fisher


Born in Detroit to an automobile and banking family, Fred spent much of his younger years on the east coast in school: Portsmouth Abbey in RI, Princeton University and the Harvard Business School. Following three years with the U.S. Army and a two year stint with General Motors, he moved west in search of something he could build and call his own.

Fred met Juelle Lamb Fisher in California and the first part of the 'Team' was in place. They were married in the Wedding Garden at the head of the Wedding Vineyard and immediately struck out together to build a life and a family business. The rest is history. With their common interests and a love of fine wine, Fisher Vineyards was launched, along with their family and a school for their children (Sonoma Country Day School).

Juelle Fisher


Juelle Lamb Fisher grew up in Salt Lake City, graduated from the University of Utah and moved to California where she spent the next ten years in the investment business as an analyst and economist. In 1983 Juelle, with two friends, founded Sonoma Country Day School, a highly acclaimed K-8 independent school in Sonoma County. She continued on the Board of Trustees for 25 years and in 2008 chaired the Search Committee that hired the second head of School.

Today you will find Juelle at Fisher Vineyards in the gardens, the kitchen and the vineyards, where she adds the overall quiet subtleties that one immediately notices when visiting the mountain estate. You will also see her traveling across the country, as our ambassador at large.

Adam Goodrich


As Adam recalls, “wine was really the only adult beverage I saw growing up,” which ultimately lead to a keen interest while studying at the University of Nevada. After graduating with a degree in BioChemistry, Adam shifted focus to the realm of winemaking, first joining the lab at Franciscan Estate, followed by the Robert Mondavi Winery in Oakville. Having gained a practical view of chemistry in wine, Adam went on to develop a love for the art of winemaking over many years working with Bob Cabral at Williams Selyem.

Adam joined Fisher Vineyards in 2010, bringing with him a deep appreciation for the expression of terroir in classically balanced wines. Now working with estate vineyards and a close-nit team, Adam describes having found true winemaking “in capturing the soil, topography, joy and emotional experience as a snapshot of both the vintage and our lives.”

Outside of the winery, Adam and his wife, Natalie, stay quite busy with two children, Grace and Gabriel. In addition to time with spent with family, Adam enjoys gardening, golf and running – and at the end of most days, can be found with a great glass of wine that speaks to the place it was made.

Whitney Fisher


A Princeton graduate in American History who wanted to work one summer in the winery before she found a 'real job,' Whitney spent the harvest of 1999 in the cellar with hoses and barrels and never left. Now working on her tenth vintage (2008), Whitney makes wine with her mentor Mia Klein, and does not hesitate to tell everyone that she has the best job in the world!

Robert Fisher

General Manager

As of July 2004, Robert joins Fisher Vineyards in more than just name (the RCF Vineyard Merlot has been an integral part of the Fisher Vineyards wine portfolio since 1991). After graduating from Duke University with a BS in Economics, Rob worked on Wall Street as a corporate financial advisor focused on mergers, acquisitions and financial restructurings. Returning home from New York in July 2004, Rob is gaining experience in all aspects of wine production and winery business management. Says Rob of his recent months back on the mountain estate "I so enjoy the opportunity to work with my family at Fisher Vineyards... and have experienced nothing more rewarding."

Cameron Fisher

Sales and Marketing

Cameron is the youngest and final member of the family to join Fisher Vineyards. After graduating from Colby College with a BA in English, Cameron moved to San Francisco where she worked for Outside Magazine. It wasn't long, however, before the wine industry called her name. In the spring of 2006, she moved north to St. Helena where she began working for Duckhorn Wine Company. One year later, Cameron joined the team at Fisher Vineyards where she works in sales and marketing. Cameron has been pursuing her wine studies through the Court of Master Sommeliers and recently passed the Certified Sommelier exam!